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Lee Iacocca (October 1, 1924)
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Lee Iacocca : An Autobiography
An American legend, a
straight-shooting businessman who brought Chrysler back from the brink and in
the process became a media celebrity, newsmaker, and a man many had urged to
run for president.
The son of Italian immigrants,
Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to
become its president, only to be toppled eight years later in a power play that
should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led
a battle for Chrysler’s survival that made his name a symbol of integrity,
know-how, and guts for millions of Americans.
In his classic
hard-hitting style, he tells us how he changed the automobile industry in the
1960s by creating the phenomenal Mustang. He goes behind the scenes for a look
at Henry Ford’s reign of intimidation and manipulation. He recounts the
miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2
billion government loan so early that Washington didn’t know how to cash the check.
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